To Social or not to Social…that is the question!

Companies have seen great impact from going social, but does that mean it’s for every type of business small or large? No. Not every business out there is going to grasp what social media can do for them because they are focused on traditional marketing. You see celebrities like Taylor Swift or companies like Ford Motor Company who embrace social media and what it can do for them good or bad.

In a small business with 13 full time employees, like I work at currently, social media can be a scary thought. After 20 years in the business and doing well all 20 years with traditional marketing, turning over to social media marketing can be a bit overwhelming for those who don’t quite understand it. For my company to even introduce LinkedIn and have it approved the inside sales reps had to put together a business plan to show how it could potentially help the company reach out to clients or potential new employees. To date that is the only social media account we have.

Reasons we do not have any accounts:
• What is false information gets published?
• What if an employee is let go and they know all of the passwords?
• What happens if a customer writes something bad about the company
• What if we don’t have enough content to fill the account daily?
• What happens if personal information about the company gets published?
• Do we need to spend a lot of time out of our day to be on here?

All these are valid points of concern, so much that even while I write this blog I’m not allowed to mention the company I work for so that it doesn’t link back to them in Google searches! When comparing our list to that of TechXB we have a few similar points.

TechXB’s reasons for concern:
• Reputation Management
• Security Issues
• Engaging in two-way dialogue and potential criticism
• Trust as part of the culture
• Wasting company time

From my previous work in the automotive industry, they were just diving into the social media scene and there were some hiccups and bumps but once a company gets a groove going it becomes a natural part of the day. There are ways to prevent your staff from publishing that is not true by having one or two people proofread what is sent out onto the world wide web! It takes just a few minutes to have a coworker make sure what you produced is accurate and spelled right! There are also ways to spend a small amount of time building your content and getting it ready to be updated. There are websites like Hootsuite where you can schedule out your day or week in advance to help better prioritize your time!

While trying to research a bit more on why social media may not work out for your company I found plenty of great reads about why you should use it. If you’re interested to know a bit more, I’m adding them here for you to check them out, all of them I found through Pinterest! Click on the images below and take a look!

                     Small Business SM     c4a20ff5cb59b73a80ac8e75843710fa     8 Ways for Facebook

Social media might not be for you and your company but it doesn’t mean you should rule out everything. Here at my company they are at least risking it in the LinkedIn world, hopefully we will push the boundaries a bit more when the time comes. If they can see our manufacturer does well on here, then maybe I can do some convincing!

Do you think rugged computers can make it in the social media world? I would love to know what you think, comment below and let me know!


Panasonic’s Touch on Social Media

Social Media marketing is growing at a rapid speed. Businesses are really starting to see how much potential clients rely on social media to get insight on a company or product. According to SocialTime, 90 percent of marketers are using social media for business. Seventy percent have used Facebook to successfully gain new customers and 34 percent have used Twitter to successfully generate leads.

Panasonic’s UK marketing director, Andrew Denham, has realized that that their company can not focus on one type of marketing and knows that they need to start gearing up for better online marketing and budgeting their marketing funds to allow it. “Proportionally, the mix will change towards richer digital activity. But I won’t ever go blindly in one media direction. It’s about the message, the audience and the appropriate media”, Denham has said.

Panasonic is a global company that doesn’t just specialize Toughbooks like I talked about in last weeks blog, Rugged Computers & Social Media?!, they specialize in all kinds of products like televisions, air conditioners, vacuums and so much more! So Panasonic is going to need a lot of social media marketing to cover so much. Just how many social media pages does Panasonic have?

Panasonic’s Current Social Media Pages:
• Facebook = 104
• Twitter = 52 • YouTube = 71
• Ustream = 4
• Flickr = 13
• Picasa = 2
• Google+ = 5
• Others = 29

You can check out the whole list and visit them if you’d like to by just clicking here! Could you imagine having to make sure that all of these pages were accurate and up-to-date on all of their products? Personally I think that Panasonic has done a great job of taking advantage of how much a potentially free service such as Facebook, LinkedIn, & Google+ offers and they are reaching out to current and potential clients with all of these pages dedicate to different countries and how they present their products. Clients are able to see what the company is like and what they offer and then be directed to their consumer retail pages to purchase.

Not only does Panasonic utilize these social media tools they have also built numerous amounts of downloadable apps for your smart phone and tablet! One of the apps that is available is the World Heritage 2015 for iPad/Android. This application allows you to view heritage photos from around the world as well as choose a language you are comfortable with from Japanese, English, Chinese, French, and Spanish to read through historical information on what image is being shown.


This is just a brief overview of how Panasonic utilizes social media to gain product exposure, potential clients and profitability. Which company do you think utilizes social media the best to maximize their business?

Rugged Computers & Social Media!?

What is a rugged computer anyways? Know when you never get pulled over and have just seen from driving by the computers in the Police cruiser that runs all your information? Those are rugged computers. What makes them so rugged? The are military spec computers that you can drop from 6ft and nothing will break, you can drag them through mud while while chained to an ATV or drag them through the snow while chained to a snowmobile, cool right? Seem like something that can only be sold to one vertical? Wrong! You can’t market military grade computers on social media. Wrong!

Social Media is a great source for Rugged Computer companies because they can promote new products, jobs that they are working on (as long as the government agencies say it’s okay!), as well as tell them about updates going on in the company. Island Tech Services uses Facebook to connect with customers about updating them with the expansion of the company headquarters in NY and that they are moving to Ronkonkoma from Long Island. They also show photos of installations that they do.

On Instagram you can search for:
Even with those three hashtags you’ll get to see all types of environments that the Panasonic Toughpad and Toughbooks can be used and go through! Instagram is a great tool for customers to show their products individually or show how they can be installed and set up! Another great thing that Instagram will help with is showing the trade-shows that the company is set up at and invite customers to come visit and take a “selfie” with the crew!

Facebook is the most popular social media tool that the Rugged Computer companies reach out to clients. Panasonic themselves as a company have 314,158 followers on their Facebook page to show all products, then you have Panasonic Toughbook Toughpad Facebook dedicated page that has 48,957 followers based on just those core products. The small company that I work for does not have a Facebook page but I wanted to look at our competitors and see how they ranked with Facebook followers:
CDW in Illinois ~ 77,401 Followers
MHQ in Massachusetts ~ 1,551 Followers
Dell in Texas ~ 8,843,929 Followers
Adamson Industries in Massachusetts ~ 766 Followers

Smaller based companies such as MHQ and Adamson Industries here in Massachusetts clearly don’t have as high of a following as well name larger companies like CDW and Dell who sell more than just rugged computers and police gear. If my company were to start a Facebook page I’m sure it would take a bit to get to higher numbers. Although an incentive to get higher numbers would be doing drawings and contests for our customers who “like” our Facebook.

Another social media platform that rugged computer companies use but is not as popular is Twitter. Here they send out links to other platforms to see a larger message or image than what is allowed in the Twitter field.
CWD ~ 40,100 Followers
•MHQ ~ Does not have Twitter
Dell 507,000 Followers
Adamson Industries ~ 159 Followers

I think that the Rugged Computer world could do a whole lot on Pinterest. There are so many industries that could benefit from a rugged mobile computer whether it is a laptop or tablet. People or companies that use such products are retail companies, the food industry, public safety (police, fire, EMT), oil companies, delivery trucks, the list just goes on and if a company utilizes this platform they can show each type of vertical in photos and captions. Using the images to link out to pages with information on the what they images is about will help potential customers understand and will also help customers who never thought about going rugged see that it is something that relates to them.

Do you see your business going rugged? If so what kind of business are you? Let me know in the comments below!

Think Instagram & Pinterest are just for fun? Think again!

I’ll admit, Pinterest and Instagram are an addiction for me personally whether it’s for decorating my new house or looking at cute Texas Blue Heeler puppy photos, you can always catch me on there pinning away at various topics! Be sure to check out my personal Pinterest here at CassiK! You’ll be able to find boards with home decor and renovations, DIY crafts, holiday decoration and even that fun dream wedding board, don’t lie girls we’ve all got one!

Instagram is my other time passing tool, I originally started with posting what they call “selfies” and photos of my fun, until I got my first blue heeler than I noticed everything started to be photos of her and so I decided to dedicate it strictly to the fun and downtime we have together. Through this I’ve gotten to learn so much about blue heelers and what an misunderstood breed they are! I’ve also met so many awesome people who also share their love for the breed. I follow one girl and her heeler on a road trip across the Arizona and how much fun it is for the two of them! You can follow them on Instagram @imasadish!

Here are some great Cattle Dog Instagrams to take a look at!
Rosie and Kate Cattle Dogs
Helix the Heeler
Clutch the Cattle Dog (they are moving to Spain!!)

Also check out my fun loving heelers at Caya & Cane the Heelers!

Instagram and Pinterest are not just for looking through photos and possibly projects that you can do, it can also help businesses small or large. According to Koozai: 6 Business Benefits of Using Instagram, that only 2% of small businesses are taking advantage of Instagram giving them an advantage over those who are not. A great friend of mine is currently using Instagram to her advantage to promote her Beachbody coaching job to reach out to as many clients as she can. On JLabrie Fitness followers can see into the life of a new first time mom who is trying to  live an active and healthy life and shows that you can achieve that even with a newborn baby! Janelle brings you along in her fitness journey before baby (if you scroll back long enough) as well as through pregnancy and post pregnancy! She motivates other men and woman with her workout clips (while holding “LaBaby” as he is nicknamed) as well as every day aspects of her life. She wants to connect with her followers on more than just a fitness level – she wants to show her real life activities from horseback riding to her love for her 2 rescue labs!  She uses every day life to help promote her business to show upcoming sales or ways to invite you to be a coach of your own. I mean really, how can you say no to this cute face below, I know I couldn’t and I jumped on the chance to get healthy in a healthy way!

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A post shared by J A N E L L E L A B R I E (@janellelabrie) on shared that Pinterest alone has over 10 million users and has grown over 4,000% in the last 6 months based on users and how they interact. That is a lot of people that any type of small or large business can interact with. Why not jump on the express train to success on Pinterest? highlights a mother and daughter site called Popcosmo that targets young adult girls who want to know what is trending in fashion and beauty and want to originally target their hometown of Lousiville, KY, and states that thanks to their vibrant boards and topics they drive over 12,000 people to their website/blog just from Pinterest alone!

Janelle also has a health and wellness Pinterest page: Janelle Labrie Health and Fitness here she continues what she promotes on Instagram just in more images. Janelle offers a variety of different workouts that you could follow, healthy eating tips as well as personal boards. She connects with others who may be interested in home decor, fashion, DIY or even tattoos – it shows that she has more interests than just fitness, all though that is her main focus. Pinterest is another way that small businesses can use a free tool to help their sales increase who may not have the big market budgets to promote a product or service.

To answer my question earlier, why not jump on the express train to success on Pinterest? There really is no reason not to! If Pinterest has over 10 million unique users and they are only getting bigger then you can’t afford not to hop on that train!

Let me know what your thoughts are on Instagram or Pinterest below! Do you use it for fun or business?