What is a rugged computer anyways? Know when you never get pulled over and have just seen from driving by the computers in the Police cruiser that runs all your information? Those are rugged computers. What makes them so rugged? The are military spec computers that you can drop from 6ft and nothing will break, you can drag them through mud while while chained to an ATV or drag them through the snow while chained to a snowmobile, cool right? Seem like something that can only be sold to one vertical? Wrong! You can’t market military grade computers on social media. Wrong!
Social Media is a great source for Rugged Computer companies because they can promote new products, jobs that they are working on (as long as the government agencies say it’s okay!), as well as tell them about updates going on in the company. Island Tech Services uses Facebook to connect with customers about updating them with the expansion of the company headquarters in NY and that they are moving to Ronkonkoma from Long Island. They also show photos of installations that they do.
On Instagram you can search for:
Even with those three hashtags you’ll get to see all types of environments that the Panasonic Toughpad and Toughbooks can be used and go through! Instagram is a great tool for customers to show their products individually or show how they can be installed and set up! Another great thing that Instagram will help with is showing the trade-shows that the company is set up at and invite customers to come visit and take a “selfie” with the crew!
Facebook is the most popular social media tool that the Rugged Computer companies reach out to clients. Panasonic themselves as a company have 314,158 followers on their Facebook page to show all products, then you have Panasonic Toughbook Toughpad Facebook dedicated page that has 48,957 followers based on just those core products. The small company that I work for does not have a Facebook page but I wanted to look at our competitors and see how they ranked with Facebook followers:
•CDW in Illinois ~ 77,401 Followers
•MHQ in Massachusetts ~ 1,551 Followers
•Dell in Texas ~ 8,843,929 Followers
•Adamson Industries in Massachusetts ~ 766 Followers
Smaller based companies such as MHQ and Adamson Industries here in Massachusetts clearly don’t have as high of a following as well name larger companies like CDW and Dell who sell more than just rugged computers and police gear. If my company were to start a Facebook page I’m sure it would take a bit to get to higher numbers. Although an incentive to get higher numbers would be doing drawings and contests for our customers who “like” our Facebook.
Another social media platform that rugged computer companies use but is not as popular is Twitter. Here they send out links to other platforms to see a larger message or image than what is allowed in the Twitter field.
•CWD ~ 40,100 Followers
•MHQ ~ Does not have Twitter
•Dell 507,000 Followers
•Adamson Industries ~ 159 Followers
I think that the Rugged Computer world could do a whole lot on Pinterest. There are so many industries that could benefit from a rugged mobile computer whether it is a laptop or tablet. People or companies that use such products are retail companies, the food industry, public safety (police, fire, EMT), oil companies, delivery trucks, the list just goes on and if a company utilizes this platform they can show each type of vertical in photos and captions. Using the images to link out to pages with information on the what they images is about will help potential customers understand and will also help customers who never thought about going rugged see that it is something that relates to them.
Do you see your business going rugged? If so what kind of business are you? Let me know in the comments below!