Future Implications

As we know, social media is constantly changing for personal use and business use. Who would have thought social media would become so involved when it comes to branding your company? Here are my top 3 choices of where I think Social media and mobile technology will excel.

texting

Credit: Google Images

1. Texting
Remember in school texting was one of the worst things you could be doing while the teacher was talking? Or even when the boss was talking to a group of people and you’re head was looking slightly down?  Well, now texting is more personal and immediate than most other forms of social media. It is being argued that 2016 will be the year that companies and marketers actually learn how to make use of text message and texting platforms in a non-spammy way ( Vernon, n/d).  Texting eventually evolved into the Twitter platform where users could have less than 140 characters to get a message across, this worked well with the shorthand people used during texting to make their messages to friends or family shorter and to the point. We may see more of an increase in how Twitter is used or see it used by more companies.

2. Social at Work
Social media and any type of personal email such as gmail or yahoo, were typically put behind a firewall by companies so that there was no personal or social mes

Credit: Google Images

Credit: Google Images

sages being done at work, that’s fair. You’re on the companies time and not your own. Well, now companies are seeing the impact that social media can have on connecting with current and potential customers. Reaching out to your companies community on Facebook or Instagram shows your genuine interest in what is going on around you.

 

By posting images of your company at trade shows or company outings helps show customers where you are for the day or in advance where you will be so they can meet you and view your products. These are useful tools to help your company grow and there will be more of a shift of companies allowing for social media use in the office.

3. Live Video
Okay, this one for me I’m not sure I will personally be on camera but another great tool while you’re at trade shows or events to show what you’re up to!

Credit: Digital Trends

Credit: Digital Trends

With the launch of so many live video-streaming platforms in 2015 – Meerkat, Periscope, Blab, Facebook Mentions – it’s clear that this is ready for prime time (Vernon, n/d). I’ve already noticed that on Facebook there are news stations who use this Live Stream application when there is breaking news to show the segment not only on the television but also on Social media so that more people are given the information. I noticed this a lot during the winter months to update people on road conditions or on how much snow we would see in our area and surrounding areas.

Over a course of time I’m sure that these three components will have ways of working together. We’ve already seen how live video can work with Facebook and update quickly when thousands of people are watching but what if it could be sent through texting as well? Do you think we’d ever get to a point where on smartphones you’ll be able to watch live stream video right in your texts? Or do you think it will be something that will be recorded then sent out to smartphones? Would love to know you’re thoughts in the comments  below!

Reference:

Vernon, Amy (n/d). The Future of Social Media: 5 Predictions for 2016. Inc. Retrieved on May 11, 2016. Retrieved from website: http://www.inc.com/amy-vernon/the-future-of-social-media-5-predictions-for-2016.html

 

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Viral Marketing Initiatives

What is Viral Marketing?
Viral Marketing is a business strategy that uses existing social networks to promote a
product. Its name refers to how customers spread information about a product with other people in their social networks.The basis of viral marketing is in the spread of information by word-of-mouth, but modern technology has allowed the viral effect to include many Internet-based platforms as well (Marketing, n/d).

Are there commercials or other campaigns that always stick with you even after you’ve viewed them? There are reasons why! Marketers have different types of content that will help the viewer relate or remember the product in some form of way. Here are what I consider to be the top 5 best characteristics of what makes viral marketing (in no specific order!).

1. The content appeals to emotion:
Research shows that viral content appeals to our emotions, particularly positive emotions like amusement, joy, hope, surprise, nostalgia, affection and excitement. Content that surprises is particularly successful, especially among millennials who are constantly bombarded with digital content and are harder to impress (Reese, 2014). An example of content of a commercial that appeals to someone’s emotions are the Budweiser Super Bowl commercials, with the horses and yellow lab! Budweiser has seen the impact of peoples emotions when they see the bond between human and dogs as well as dogs and horses. Tell me you don’t get teary eyed watching this?! Fine, I just might be the only one! 😉

Video retrieved from: https://www.youtube.com/watch?v=otCxSnu_HXA

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Photo Credit: New To Social Media

2. Wanna Share It, See It, Do It:
#urbanselfie is a unique campaign where retailer Urban Hilton Weiner gave a $10 gift certificate to anyone who Tweeted a selfie while trying on Urban’s clothes. This spreads your brand, shows your clothing line and it attracts more people into your stores (CrossInto, 2014). Urban Hilton Weiner used a contest with hashtags to help promote their company and clothes and with giving away $10 gift cards they are encouraging shoppers to spend more. Great way to boost sales and get people into the store to try on their clothing!

3. Content that is Unique and Memorable:
Creating content can be easy but not everything you post will be read or shared. Making sure that you put content out that will be remembered for how you present it! Make a humorous video, an action video or even a short animated video to put out a new product. Take the company I personally work for, we sell Panasonic Rugged Toughbooks (laptops) and Toughpads (tablets). We can throw them, drag them, cover them in mud, you name it! Here’s a video of an ATV dragging them through a muddy terrain by a chain…tell me that isn’t memorable or even unique?!

Video retrieved from YouTube: https://www.youtube.com/watch?v=0n6mX8Q1waA

4. Content has Target Audience in Mind
Make sure you understand who your company’s target audience is. You don’t want to advertise to woman showing men’s clothing, you want to advertise to men with that information. Don’t try to push a product on the opposite sex when it is something that they wont use, you’ll end up losing viewers. The Dollar Shave Club advertisement did just that, targeting young men who value affordability, simplicity and profanity-laden humor. Would my mom approve? No. Would my bearded boyfriend like it? Definitely (Reese, 2014). The given example of The Dollar Shave Club gave a perfect YouTube video that shows they understand humor and their target audience, just see for yourself!

Video Retrieved from: https://www.youtube.com/watch?v=ZUG9qYTJMsI

5. Provides for Effortless Transfer to Others
The medium that carries your marketing message must be easy to transfer and replicate: email, website, graphic, software download.

Photo Credit: Marketing Cloud

Photo Credit: Marketing Cloud

Viral marketing works famously on the Internet because instant communication is easy and inexpensive. The digital format makes copying simple (Wilson, 2012) A fun campaign because we are coming into the warmer months was Anthropologie’s DIY drink recipes! Anthropologie frequently features DIY cocktail recipes on their blog, like this one for a coconut cooler. The drink recipes work for two main reasons: they’re seasonal and timely (for example, summer refreshers or winter warmers) and they feature unique ingredients and flavors, mimicking the original style of Anthropologie’s fashions (Young, 2014). These recipes are easy to share among email and other social media platforms with friends who you think would enjoy them as well!

While these are not the only ways to have a viral marketing experience they will certainly help! All campaigns are going to be different depending on the content of your company and brand. Don’t hesitate to do something different that has not already been done. The more you experiment with your brand the better your marketing will get and the more you’ll see who catches on!

Don’t forget to comment below and share the information with friends!

References:
Cross, Scott (June 1, 2014). Top 5 Traits of Viral Marketing Initiatives. CrossInto. Retrieved on May 4, 2016. Retrieved from website: https://crossinto.com/2014/06/01/top-5-traits-of-viral-marketing-initiatives/

NewToSocailMedia (May 23, 2014). Pay Towards Your Purchase with a #Selfie: An Awesome Twitter Campaign. New To Social Media. Retrieved on May 4, 2016. Retrieved from website: https://newtosocialmedia.wordpress.com/tag/urbanselfie/

Reese, Laurel (October 9, 2014). Catching Content: Top 10 Attributes of Viral Marketing Campaigns. EnveritasGroup.  Retrieved on May 4, 2016. Retrieved from website: https://enveritasgroup.com/campfire/top-10-attributes-of-viral-marketing-campaigns/

Wilson, Dr. Ralph F (May 10, 2012). The Six Simple Principles of Viral Marketing. Practical E commerce. Retrieved on May 4, 2016. Retrieved from website: http://www.practicalecommerce.com/articles/100366-viral-principles

Young, Heike (August 6, 2014). The 30 Most Genius Content Marketing Examples of 2014 (So Far)). Sales Force – Marketing Cloud. Retrieved on May 4, 2016. Retrieved from website: http://www.marketingcloud.com/blog/the-30-most-genius-content-marketing-examples-of-2014-so-far/